Why Dealership Job Ads Need Lifestyle Pain Points
Most dealership job ads read like parts fiches, accurate, flat, and easy to ignore. They list duties, pay, and benefits,
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What Do Dealers Want? What Do Dealers Need?
Dealers are a mess! When they publish Pied Piper results that credit the industry with raising the response of leads from 40% in 2020 to just over 50% in 2023 — I find little to celebrate.
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