Fixed ops training for powersport dealers
Your service department is idling.
Most dealers are sitting on money they can’t see. Powersport Academy trains your service, parts and sales teams to open the throttle, and many stores double their service revenue doing it.
$500K
The kind of money a service department can leave on the table, year after year.
47%
Average increase in service business for dealers who took Kurt’s two-day Fixed Ops workshop for Ducati.
25–30%
What one well-implemented gold nugget can add to revenue on its own.
20+ yrs
On the dealer side, plus more than a decade working directly with the OEMs.




The real problem
Brilliant people. Never trained.
Smart, driven people work in our industry, and most of them were never actually trained. Everyone assumes they were. That assumption is costing your store hundreds of thousands of dollars.
When Kurt ran training for Ducati and Suzuki, dealers’ number one complaint wasn’t the content. It was the cost of sending people away to get it. Powersport Academy fixes both: training your team can attend from the store, spread out over time so it actually sticks.
The program
Four gears. One fast shop.
Online courses, live coaching and a scoreboard your managers will actually read. Get the culture right and the processes follow, so your team runs the business instead of the business running them.
01
Courses
Self-paced training for every seat in the store: service, parts, phones, sales, leadership and the KPIs that tie them together.
02
Live coaching
Real-time sessions on your store’s real problems, so the course material turns into action on the shop floor.
03
Whole-team access
A full year of unlimited courses and monthly live sessions for your entire staff, plus a community of dealers to learn from.
04
The Heartbeat report
A KPI tracker that links what your team does every day to what shows up on the financial statement.
How it works
Three laps to a faster store.
Assess
We look at how your store runs today to find the pain points and the money hiding behind them.
Train
Your team works through training built around what your store actually needs, not a generic binder.
Support
Ongoing coaching and feedback keep the gains from fading once the excitement wears off.

Who’s teaching
From the racetrack to the service drive.
Kurt von Ahnen went from road racer to service manager to training director for Ducati and Suzuki. Track records count on and off the track, and winning is still the focus.
Today he consults with dealers in powersports and marine, and he still can’t stand watching good stores sit on millions of dollars they don’t know they have.
Confidence breeds competence, and your customers can feel it.
Watch
See how Kurt teaches.
Get a feel for the training before you commit to anything. Then take a free look around the platform.
Pick your line
Small shop or dealer group. We’ve got you.
Start free, try a course for $27, or put your whole team through the program. Not sure where to start? Book a call and we’ll sort it out together.
Free
Take a look around
Kick the tires on the platform and see how the training works before you spend a dime.
Self-paced
Self-paced access
For the self-study shop. Work through the course library on your own schedule.
1-on-1
Individual coaching
Courses plus live coaching for a manager who’s ready to lead the department.
Whole team
Team coaching
A year of unlimited courses and monthly live sessions for your entire staff.
DealerHero
DealerHero track
The DealerHero course set for fixed operations, service, phones, KPIs and team building.
20 years of feedback
From people who’ve seen him work.
When he came to Ducati he brought a new standard of expertise in training for Fixed Operations, Technical and Sales training. This strongly elevated the company and enabled growth where there previously it had been limited.
Erik MadsenOn Kurt’s time at Ducati
From new product launches to sales training and everything in between I knew I could always count on him to provide my network with the best training possible, ultimately giving them the tools they needed for success.
Jason BishopWorked with Kurt at Ducati North America
Kurt brings with him several years of powersports industry experience which creates a powerful blend of real-world knowledge and solid training methodologies that he has developed into a fantastic training platform.
Teri (Gorrell) LynnPowersports colleague
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Green flag
How much is your store leaving on the table?
Find out what your service department could be bringing in, then let’s go get it.
Training for powersport dealers who are done leaving money in the service drive.