Why Dealership Job Ads Need Lifestyle Pain Points
Most dealership job ads read like parts fiches, accurate, flat, and easy to ignore. They list duties, pay, and benefits, […]
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What Do Dealers Want? What Do Dealers Need?
Dealers are a mess! When they publish Pied Piper results that credit the industry with raising the response of leads from 40% in 2020 to just over 50% in 2023 — I find little to celebrate.
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Roadtrip Nets Win For Dealers
I love to share space with “Power-partners” of the industry and gauge where they are at and add value as we can. Using Powersport Academy first principles, we are able to ask deeper questions about perceived obstacles.
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Lost Opportunity: When Shops Refuse to Work on Vehicles Older than 10 Years Old
In recent years, there has been a growing trend of auto & powersport repair shops refusing to work on vehicles
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